NPD Sales Figures: The Sims 4 Ranks 8th
The September 2014 NPD software sales chart is out and The Sims 4 is selling well at No. 8 but doesn’t live up to its potential.
We know that the No. 4 game, Super Smash Bros, sold 705k units and that Hyrule Warriors sold 190K games which would have been enough to make the top 10. So The Sims 4 sold between 190k and 700k physical copies of the game in the U.S. That’s a perfectly respectable number but no where near The Sims 3 which dominated the NPD sales charts at the time of its release.
It’s important to keep in mind that the NPD report only includes new physical games sold at U.S. retailers and does not include digital sales. So we don’t know what the total sales are for The Sims 4 (only EA knows that and they’re not saying) but the signs indicate they’re nothing to write home about:
- The Sims 4 debuted at number 1 on the UK sales charts when released but quickly fell off the charts and is no longer ranked.
- EA has not made the expected press announcement touting the sales figures for The Sims 4 like with previous games.
- The planned Day 1 DLC and premium subscription plan have been put on hold and free content is being patched in instead.
- Most major retailers — including EA’s Origin — have already discounted The Sims 4.
This downward trend in sales was predicted early on given the “negative perception” of The Sims 3. Lackluster reviews, the unfinished state of the game when released (four patches to date) and EA’s move towards marketing games through social media instead of traditional ad campaigns certainly hasn’t helped.
EA doesn’t release sales figures for individual games (outside of special press announcements celebrating successful releases) but the quarterly report is scheduled for Tuesday, October 28, 2014 where investors will expect some sort of statement.
"EA has described Sims 4 sales as strong through their affiliate program that I participate in." —Carl
To date, all we’ve heard comes second hand from Carl who alleges EA told affiliates The Sims 4 sales were “strong”.